The highest priority will always be given to improving the digital experience of purchasing products and services of the business. Since the pandemic, they feel a dire need to improve the online experience to drive purchases and make it easier for people to order some products online. They have built their own website but are not pleased with the results. There have been plenty of website visitors yet few completed purchases.
Through an improved eCommerce website, we want to showcase our products while maintaining our brand image, product appeal and great customer service.
To identify what is best for Better World Books’ proposed website improvement. I conducted 9 user interviews via online meeting and supplemented them with questionnaire survey forms about their overall experience.
Abel
“The Casual”
Goals:
- Discovering new books by the author and genre preferred
- Ability to preview books and cover
- Discover Book bargains fast
Cookie
“The Prime”
Goals:
- To have a simplified browsing experience
- Make search more immersive and specific
- Better information about the books
- Discovering new books by the genre preferred
To further validate the user’s motivations, pain points and goals. I consolidated the data gathered in the interviews to formulate their buying journey in the current website.
Abel needs to be able to have better suggestions so that he will have better bargains and experience and spend more time browsing the shop to help in deciding on the purchase.
Cookie needs to be able to have a better way to search to get better information so that she will have more immersive and seamless browsing and buying from the shop.
An IMPROVED BetterWorldBooks eCommerce website experience though:
Sorry to cut you out, but I’m updating this page
