CapitaLand Group 2018

Corporate Literature

At CapitaLand, the spirit of innovation enables us to challenge norms, push boundaries, and deliver meaningful growth. Our consistent growth throughout the years proves that more than a real estate company entails seeing things differently, believing in new possibilities and investing in the future.

Client: CapitaLand Group
Services: Corporate Literature
Year: 2018
Agency: Equity Communications Pte Ltd
Role: Art Director and CtrlPrint Manager

Overarching Theme

Through A Child’s Eyes

Inspired by CapitaLand’s success in reimagining the real estate of tomorrow, as well as its far-reaching initiatives to invest in the future via CapitaLand Hope Foundation, the theme takes on a child’s perspective to convey the Group’s version of the future—bright, full of promise and brimming with life.

Cover Designs

The cover art for the 2018 annual report features an image of a child, representing the future as well as the Group’s vision to grow for the long term. As a refreshing alternative to the assets-based cover design, CapitaLand has been adopting for years, this conceptual or metaphorical approach allows readers to see CapitaLand from a different angle—a more human-centric angle that gives a deeper meaning to the Group’s growth.