JBL JR. Launch

JBL Jr. Launch Branding

Partnered with The Good Folks who spearheaded JBL’s first major PR campaign in Singapore – “The Gift of Sound”, to launch the brand’s very first headphones for kids.

Client: Harman Kardon
Services: Illustration
Date: 2018
Agency: The Good Folks Pte Ltd
Role: Designer


JBL set its sight on giving the gift of sound to kids around the world with the launch of JBL Jr, its first line of kids’ headphones that perfectly blend youngsters’ entertainment needs with parents’ safety and quality expectations. Engineered for maximum enjoyment at volume levels safe for kids’ delicate ears.

The Task

My friends at The Good Folks were tasked with JBL Singapore’s first major PR campaign in years, as we embraced our inner-child we conceptualised a fun and interactive media kit that took the form of a ‘gift’.

The Media Kit

The media kit consists of sticker packs, finger puppets with a cute monster theme, and a personalised handwritten letter to the recipient.

Sticker packs
Finger Puppets


Influencer Photos