My Role in this project is the Design lead and project manager
This is also to help my fellow learners to learn creating visuals and curation to make impact visually and support the solution. Apart from it, i’m managing the project timeline to keep our time and resources used wisely.
My other group mates are leading the User research and Content Strategy
Our group have decided to communicate via Zoom for meetings, Telegram for ad-hoc messaging, Trello for Tasks and Figma comments for design comments.
Since this is a school project we based our project management using waterfall methodology.
The Singapore Memory Project (SMP) has recognised that their website and services to the general public are not keeping up with the latest digital trends such as usability and accessibility of information and services. They are unsure what exactly can be improved and will need you to advise them on this.
As at 15 January 2022
The initial finding to the current website is outdated and the engagement dropped. You can click the link below to visit and experience the current site.
We identified suitable users and conducted interviews with 9 users over Zoom of the current platform to further investigate and discover the problem.
We then converge and had an affinity mapping session to identify our personas.
The SG Boomer
George’s goal is to have an easy way to upload and share have his own repository of his Singapore photo compilations. And to read and see something about Singapore and its culture.
The Hippy Social
Mandy’s goal is to have a convenient space and way of sharing her Singapore story and memories and to have a connection with other people online with the same content.
To be able to validate and kill the assumptions and strengthen empathy to our users we map out their journey in the current platform
With the results of the user interviews and usability tests. We identified their goals, pain points and motivations for the platform. And with these in mind…
Gamification
Rewards
Multi Generation
Interesting Content
Saved Posts
Geolocation
The problem statements were created with a generation gap in mind because it is a key component to have a cross-generation involvement.
George
George needs an avenue to engage with Singapore’s past and present. He is motivated to share his memories in/of Singapore and loves to reminisce on how much Singapore has changed.
Mandy
Mandy needs to share about the present and learn about Singapore’s past so that she will have a chance to engage and curate.
How might we
Based on our user research and synthesis we have defined. We are now able to develop solutions that will help promote and improve the platform.
Comparative analysis has been applied to get the best and effective features that we can use and adopt to the platform.
A few samples of the mobile app
A few samples of the web version (desktop)
From the solution and comparative analysis, We identified our feature set for the platform
Missions (Tasks)
Featured Stories
Collections
Discover
We applied a creative approach to the structure and content of the platform to deliver unique headlines and gain interest.
We aim for a standard flow structure since this is a visually driven platform pay attention to the highlighted boxes in the sitemap in red.
Featured Stories
Collections
Missions
Geolocations
A brief formulation of the design and visuals to show how we come up with the look and feel and the colour palette.
Brand Enhancement
New Brand Statement
Colour Palette
Visual Moodboard
In Summary, with a refresh brand approach, the platform itself will be better recognised and will be easier to market to users in different generations.
Our Group conducted a series of individual usability tests with users via Zoom to test out the initial prototype and get feedbacks.
Mobile App initial feedback
Web version initial feedback
The most important feedback we got from the initial prototype was “Feature stories is not compelling” and what are “Missions“?
Mobile App Usability Results
Rating of 8.68/10 on how likely users will use the web
Web version Usability Results
Rating of 8.82/10 on how likely users will use the web
With the consolidated feedbacks we had from our users. We initiated some improvements to solidify the context and usability.
Featured stories with more compelling titles instead of stories with generic headers.
‘A man’s fight towards UNESCO award for SG’s hawker culture’ VS ‘SG’s hawker culture’.
Added onboarding for website as well so users will be familiar with the various functions:
- Missions
- Explore
- Connect
Revised into infinite scrolling instead of “load more” to encourage content consumption. Footer information will be accessed via the main navigation bar.
For future considerations for version 2.0
Even though I and my group mates tested the app and website with good feedbacks from our users, I wish we had been able to try and test on a bigger scale. Like giving more strenuous testing with the MISSIONS concept.
This type of social media cultural project needs a better test run with more users with different perspectives. With a better scale, we would have better metrics and we could test out the Missions (USP) better.
Our findings with the cross-generational relationship (Old and New) will help with the engagement of different age groups to reinvigorate the platform (Old, New, and Transformation).
Working on this project was astounding. Digging deeper into ideas, empathising with the users, critical feedbacks, and crossing out assumptions was a great exercise.
Hey! You can test drive the prototypes here
