![](https://i0.wp.com/c-j.red/wp-content/uploads/2020/01/cagshop_hero-1.png?fit=1920%2C900&ssl=1)
Client
Changi Airport Group
Agency
Equity Communications
Project Type
Publishing and Art Direction
Role
Design Lead
Year
2020
The Story
This project is a marketing effort collaborated by our agency and Changi Airport Group to promote the tenants in the airport in the transit area and to provide awareness. This initiative is a conversion helper for travellers to encourage shopping, and dining, from high-end to low-end.
The Idea
The overall concept of this initiative is to laser focus on driving awareness and conversion of travellers to promos, interesting items, and new tenants through a printed A5 magazine.
Visuals
![](https://i0.wp.com/c-j.red/wp-content/uploads/2020/01/changishop_main.png?fit=2300%2C1533&ssl=1)
![](https://i0.wp.com/c-j.red/wp-content/uploads/2023/05/cagshop_edit1.png?fit=1920%2C1200&ssl=1)
![](https://i0.wp.com/c-j.red/wp-content/uploads/2023/05/cagshop_edit2.png?fit=1920%2C1200&ssl=1)
![](https://i0.wp.com/c-j.red/wp-content/uploads/2023/05/cagshop_edit3.png?fit=1920%2C1200&ssl=1)