MY STORY

What makes my work unique?

I’m a multi-faceted designer with key skills across, visual identity, web, UI/UX, motion, digital solutions and corporate literature. My design agency background gives me the ability to deliver work with agency standards.

I started as an Industrial Designer developing environmental design, racking solutions, and physical retail experience. Came to Singapore and evolved as a Visual Communicator providing effective strategic creative solutions to a wide array industries for more than a decade, you name it… REITs, Aviation, Telecommunications, Hospitality, Marine, Technology, Education, Healthcare, Logistics, Retail, F&B, Manufacturing, Finance, Real Estate, and Fashion.

These experiences made me a highly adaptable open-minded and as time progresses each day, as a designer, I have to scale up my skills and industry understanding so that I will remain relevant, especially the age Artificial Intelligence is here.

I also graduated from General Assembly to boost up my skills in User Experience Design to further understand its fundamentals, understanding the targeted user base and the methodology and process that comes with it. Also, to understand how effective solutions are made and developed in a continuously evolving digital world.

Currently, I am working as Head of Design in a small digital agency providing UX/UI solutions, Digital Design and Motion/Interactive Art Direction for a various digital solutions like Mobile Apps, Website, Ticketing, e-Learning, Event platforms and Corporate Portals.

During my free time, I’m a home barista, a tech freak, a sneakerhead, a chef, a gamer, a travel photographer, a gardener, a road cyclist, an inline skater, and a husband and dad and do a lot of creative freelance work apart from my day job.