Innisfree NoSebum Lucky Edition

A social media PR campaign for Innisfree's 12th anniversary of the No-Sebum Mineral Powder.

Innisfree Singapore

The Good Folks

Project Type
PR Campaign

Design Consultant


The Story

Released in conjunction with the 12th anniversary of its No-Sebum Mineral Powder, these 12 little gems make the perfect gift – whether you want to share them with your loved ones or even as a treat for yourself. Each design includes a “lucky charm” inscription inside for you to carry around with you for that little bit of magic. 

The Dreamcatcher Kit

The concept of the influencer kit is based on a “DreamCatcher” decoration. To amplify the Lucky Edition set as a lucky charm. With each catcher shows a 12 months of luck.

Influencer Posts