Innisfree NoSebum Lucky Edition

A social media PR campaign for Innisfree's 12th anniversary of the No-Sebum Mineral Powder.

Client
Innisfree Singapore

Agency
The Good Folks

Project Type
PR Campaign

Role
Design Consultant

Year
2018

The Story

Released in conjunction with the 12th anniversary of its No-Sebum Mineral Powder, these 12 little gems make the perfect gift – whether you want to share them with your loved ones or even as a treat for yourself. Each design includes a “lucky charm” inscription inside for you to carry around with you for that little bit of magic. 

The Dreamcatcher Kit

The concept of the influencer kit is based on a “DreamCatcher” decoration. To amplify the Lucky Edition set as a lucky charm. With each catcher shows a 12 months of luck.

Influencer Posts