Client
Institute of Singapore Chartered Accountants
Agency
Equity Communications
Project Type
Corporate Literature
Role
Design Lead
Year
2019 and 2020
Synopsis
The Institute of Singapore Chartered Accountants (ISCA) is a very competitive job to obtain. Our relationship with the ISCA is highly representative and visual metaphor driven. They wanted to represent their story in a metaphorical way and signify 100% about teamwork and support for its members.
Concept for FY2020
Deep-Sea Diving
The tagline “DEEPLY COMMITTED, FULLY ENGAGED” message is amplified by the depth of the sea. Diving is a high-risk sport. Divers must be well-trained and equipped with complex skills in order to undertake dives safely. The attributes of experienced divers and their skills are used as a parallel to illustrate ISCA’s qualities, expertise, and resources to serve its members.
Concept for FY2019
Movie Production Studio
This concept is centred on excellence as exemplified by its visionary leadership and future-oriented initiatives. The design concept visually magnifies the theme is to using the techniques and the art of film-making to draw parallels with ISCA’s efforts and contributions to empower its members, strengthen the profession and inspire Singapore to become a global business hub.
