Client
Rockworth Capital Partners
Agency
Equity Communications
Project Type
Branding
Role
Design Lead
Year
2018
Synopsis
Headquartered in Singapore with an expanding presence across major Australia real estate markets and a vision for further Australasian expansion, Rockworth Capital Partners are a growing team of passionate property professionals committed to delivering best-in-class solutions for real estate investment, asset management, development, divestment and finance.
The Brand Proposition
A brand proposition that captures Rockworth’s purpose to enhance and protect value for their investors.
Brand Strategy
Personality
Rockworth’s persona is a specialist asset and investment manager with deep expertise and proven performance in the real estate sector.
- Reliable
- Capable
- Pragmatic
Target Audience
The primary target market for the Rockworth brand is private and institutional investors to provide investment solutions that align with their risk profiles and investment objectives.
Brand Identity
Designed to embody the business aspirations and organisational personality of Rockworth Capital Partners, the brand identity is characterised by a classic aesthetic that reinforces the professionalism and service-orientedness that the company upholds. The letter “R” is set in a bold slab serif for emphasis, signifying stability and strength of purpose.
Identity System
The purpose of a consistent identity system is to deliver to the public a specific and positive impression of Rockworth through the communication vehicles generated by the company and to protect the strength of its identity. A consistent and concerted integration of each element of the brand makes the Rockworth name stand apart.
#231F20
#B39955
#8F8E8C
Application
Branding applications used from the Website, Presentation Decks, Business Cards, Envelopes, Letterheads, Office Lobby, etc.
