Shopping @ Changi

A collaborative initiative to promote conversion and retail awareness.

Changi Airport Group

Equity Communications

Project Type
Publishing and Art Direction

Design Lead


The Story

This project is a marketing effort collaborated by our agency and Changi Airport Group to promote the tenants in the airport in the transit area and to provide awareness. This initiative is a conversion helper for travellers to encourage shopping, and dining, from high-end to low-end.

The Idea

The overall concept of this initiative is to laser focus on driving awareness and conversion of travellers to promos, interesting items, and new tenants through a printed A5 magazine.

Key Visual

The key visual and direction of the image portray “The Travelling Shopper in Changi”.

Credits: Photographer: Beny Gan, Art Director: CJ Dayrit, Studio: Apixels