Client
Changi Airport Group
Agency
Equity Communications
Project Type
Publishing and Art Direction
Role
Design Lead
Year
2020
The Story
This project is a marketing effort collaborated by our agency and Changi Airport Group to promote the tenants in the airport in the transit area and to provide awareness. This initiative is a conversion helper for travellers to encourage shopping, and dining, from high-end to low-end.
The Idea
The overall concept of this initiative is to laser focus on driving awareness and conversion of travellers to promos, interesting items, and new tenants through a printed A5 magazine.
Key Visual
The key visual and direction of the image portray “The Travelling Shopper in Changi”.
Credits: Photographer: Beny Gan, Art Director: CJ Dayrit, Studio: Apixels
Visuals
