Mobile App case study for sneakerheads


General Assembly

Project Type
School Project

Product Designer


The Story

The sneaker game evolved so much when the age of information technology was at its peak and is still growing. Getting the coveted sneakers that everybody wants is very hard to get especially since retailers are going e-commerce using their own balloting system while battling with checkout bots. Information is all over the place online we need a solution need to keep a tab on this problem for us sneakerheads.

Understanding the sneakerhead

I interviewed “sneakerheads” who queue and camp (offline and online) for coveted kicks during weekly drops to further understand their emphatise, understand their persona and psyche. Also to document my qualitative and quantitative data.


  • To have access that will help gain insights and rich information on releases
  • To have a chance in coping with an exclusive pair and not miss out
  • To Identify sneakers, especially for past releases
  • To have a way to organise, track and manage the sneaker collection
  • A way to buy & sell in a rich community of sneakerheads

Pain Points

  • Usually missing out because of busy schedules
  • Does not have much information on where and how to get a chance of the sneaker of interest
  • Having to sell in buy-and-sell platforms that are full of scalpers
  • Have to notify own-self of the release.


To have a centralised solution which can help insights in sneaker releases. To have unified information about shops and availability. Additionally, to have a “sneaker kit” to visualise the collection, a dedicated buy and sell community and to be able to identify sneakers in a snap.

Buying Journey

To further validate the assumption and truly understand the sneakerheads (including me), I plotted out Stan’s buying journey for documentation.

How Might We's

How might we consolidate information and help buy a pair online?

How might we get another chance to buy when missed a chance or sell?

How might we help get as much insight about the sneaker’s release?

How might we ensure that they get notified instantly?


A sneaker Super App for sneakerheads

Sneaker drops always occur during odd hours and days so the solution must be on-demand and at your finger tips.

Main Features

The main sneaker game component in buying an exclusives, limited or even a normal pair and notifications

This is where the curated news and highlights, to see what is new and identifying sneakers

User’s personal collection and his/her own database (and an option to resell) and wishlist for future buying

Dedicated marketplace and community for buying and selling sneakers (ala Carousell but specifically for sneakers)

Deep dive features

Going deeper with the features of the super app.


Discover is the latest news provider for this app that will help feed our users fashion news from different sources and in-house content.


Drops is the unique selling point of this app. This will help the users get notified on weekly and limited drops and will provide a chance to get a pair and ballot on release days. And not just that, it will help our user laser focus on the pair he/she wants and will also suggest retailers that will or carry those pairs.


Another unique selling point for this app is the marketplace. With a dedicated marketplace for sneakerheads or just simply want to sell or resell his/her kicks. This will help cut down the ambiguity of larger and broader marketplaces like carousell, facebook market place and such.


This feature is meant to curate the user’s sneaker collection and bookmark their sneaker wishlist and will suggest retailers that carry the pair.

Key Insights

Sneaker apps are a highly niche product with a lot of ambiguity in them. Although this solution will solve the pain points of the users there is still a big constraint from a UX design perspective.

One example is balloting sneakers, every retailer or supplier has a different platform for their balloting system and basically, the ambiguity is present and real. And the intention is for equal opportunities for interested parties because the demand is so high than the supply which is usually in the ratio of 300:1.

When you try to ballot on that retailer the “user experience” will drastically change as it must link to the retailer’s website to perform balloting via the in-app browser and the only callback is closing the in-app browser.

So in conclusion, to further expand the solution for this type of app there must be an in-house ecosystem, especially for ballot and retailers to be able to consolidate and not leave the app as a solution.