As a Design practitioner, I wear many many hats, and I jump into numerous roles such as project management, user empathy, research, client servicing, presentations, brand consultation, idea creation and production. I’m a creative problem solver, carefully combining design, user experience, and marketing expertise, resulting in well-formulated out-of-the-box solutions.
Hello... I'm cjred
CapitaLand Investment
Creating a new website platform for one of Asia’s leading listed real estate investment manager and one of the largest REIM in the world.
Client: CapitaLand Investment
Website: capitalandinvest.com
Services: Front End Web Design, Handoff
Year:
2021
Agency:
Equity Communications Pte Ltd
Role:
Front End Design and Client Management
Creating a new website platform for one of Asia’s leading listed real estate investment manager and one of the largest REIM in the world.
Client: CapitaLand Investment
Website: capitalandinvest.com
Services: Front End Web Design, Handoff
Year:
2021
Agency:
Equity Communications Pte Ltd
Role:
Front End Design and Client Management
Singapore Memories
Revitalising a slowly dying platform and converting it into an active, transformative and cultural platform.
Services: UX Design
Year:
2021
Institution:
General Assembly
Group:
SG Historians
Role:
Project Manager, Design Head
Revitalising a slowly dying platform and converting it into an active, transformative and cultural platform.
Services: UX Design
Year:
2021
Institution:
General Assembly
Group:
SG Historians
Role:
Project Manager, Design Head
Better World Books
Improving the shopping experience of an online bookstore during a pandemic.
Improving the shopping experience of an online bookstore during a pandemic.
SNKS App
SNKS is a concept sneaker app to help sneakerheads with information, balloting and buying their coveted kicks.
Services: UX Design
Year:
2021
Institution:
General Assembly
SNKS is a concept sneaker app to help sneakerheads with information, balloting and buying their coveted kicks.
Services: UX Design
Year:
2021
Institution:
General Assembly
Easyhouse
With our humble beginnings in the Singapore furniture industry since 1990s, Easyhouse believes in bringing the best services to their customers. Through the rapid advancement of technology, there is a longing need in bringing these services right at your fingertips.
Easyhouse provides an easy platform with an extensive selection of mattresses and furniture to create your lovely home.
Client: Easyhouse Pte Ltd
Website: easyhouse.com.sg
Services: User Experience, Branding, eCommerce Web Design
Year:
2016-Present
With our humble beginnings in the Singapore furniture industry since 1990s, Easyhouse believes in bringing the best services to their customers. Through the rapid advancement of technology, there is a longing need in bringing these services right at your fingertips.
Easyhouse provides an easy platform with an extensive selection of mattresses and furniture to create your lovely home.
Client: Easyhouse Pte Ltd
Website: easyhouse.com.sg
Services: User Experience, Branding, eCommerce Web Design
Year:
2016-Present
Changi Airport Guides
Since 2012, Equity Communications has been Changi Airport Group’s preferred partner in the design, production and distribution of its main titles Airport Guide and Shop & Dine.
Client: Changi Airport Group
Website: changiairport.com
Services: Design and Project Management
Year:
2011-2020
Agency:
Equity Communications Pte Ltd
My Role:
Head Designer and Art Director
Since 2012, Equity Communications has been Changi Airport Group’s preferred partner in the design, production and distribution of its main titles Airport Guide and Shop & Dine.
Client: Changi Airport Group
Website: changiairport.com
Services: Design and Project Management
Year:
2011-2020
Agency:
Equity Communications Pte Ltd
My Role:
Head Designer and Art Director
ISCA AR19/20
The Institute of Singapore Chartered Accountants is the national accountancy body of Singapore. ISCA’s vision is to be a world-class accountancy body of trusted professionals, contributing towards an innovative and sustainable economy. There are over 33,000 ISCA members making their stride in businesses across industries in Singapore and around the world.
Client: Institute of Singapore Chartered Accountants
Website: isca.org.sg
Services: Corporate Literature
Year:
2019
Agency:
Equity Communications
Role:
Lead Designer
:
The Institute of Singapore Chartered Accountants is the national accountancy body of Singapore. ISCA’s vision is to be a world-class accountancy body of trusted professionals, contributing towards an innovative and sustainable economy. There are over 33,000 ISCA members making their stride in businesses across industries in Singapore and around the world.
Client: Institute of Singapore Chartered Accountants
Website: isca.org.sg
Services: Corporate Literature
Year:
2019
Agency:
Equity Communications
Role:
Lead Designer
:
Suntec City Magazine
Suntec City is making its way to becoming one of Singapore’s most exciting retail destinations, offering diverse shopping, dining, and entertainment experiences in one location.
Client: Suntec City
Website: sunteccity.com.sg
Services: Creative, Art Direction, Print Management
Date:
2010-2012
Suntec City is making its way to becoming one of Singapore’s most exciting retail destinations, offering diverse shopping, dining, and entertainment experiences in one location.
Client: Suntec City
Website: sunteccity.com.sg
Services: Creative, Art Direction, Print Management
Date:
2010-2012
JBL JR. Launch
Partnered with The Good Folks who spearheaded JBL’s first major PR campaign in Singapore – “The Gift of Sound”, to launch the brand’s very first headphones for kids.
Client: Harman Kardon
Website: jbl.com.sg
Services: Illustration
Date:
2018
Agency:
The Good Folks Pte Ltd
Role:
Illustration
Partnered with The Good Folks who spearheaded JBL’s first major PR campaign in Singapore – “The Gift of Sound”, to launch the brand’s very first headphones for kids.
Client: Harman Kardon
Website: jbl.com.sg
Services: Illustration
Date:
2018
Agency:
The Good Folks Pte Ltd
Role:
Illustration
See More Works