Hello... I'm cjred

[see-jay-red] name

I'm a Visual Communicator and aUX Designer based in Singapore

I create compelling solutionsand creative experiences,that deliver impact.

As a Design practitioner, I wear many many hats, and I jump into numerous roles such as project management, user empathy, research, client servicing, presentations, brand consultation, idea creation and production. I’m a creative problem solver, carefully combining design, user experience, and marketing expertise, resulting in well-formulated out-of-the-box solutions.

My Story

A curation of UX Case Studies, Corporate Literature, Publishing, Illustration and Art Direction

Geodata Systems

Helping Local Government Units in the Philippines, standardise address formats and identify/maintain addresses in every district, municipality and city.

Client: Geodata Systems Technologies, Inc
Services: User Experience, Web Apps
Year: 2022

CapitaLand Investment

Creating a new website platform for one of Asia’s leading listed real estate investment manager and one of the largest REIM in the world to onboard existing and new shareholders.

Client: CapitaLand Investment
Year: 2021
Agency: Equity Communications Pte Ltd
Role: Design Lead

Singapore Memories

Revitalising a slowly dying platform and converting it into an active, transformative and cultural platform.

Year: 2021
Institution: General Assembly
Role: Design Lead and Illustrator

Better World Books

Improving the shopping experience of an online bookstore during a pandemic.

Services: UX Design
Year: 2021
Institution: General Assembly


SNKS is a concept sneaker app to help sneakerheads with information, balloting and buying their coveted kicks.

Services: UX Design
Year: 2021
Institution: General Assembly


With our humble beginnings in the Singapore furniture industry since 1990s, Easyhouse believes in bringing the best services to their customers. Through the rapid advancement of technology, there is a longing need in bringing these services right at your fingertips.

Easyhouse provides an easy platform with an extensive selection of mattresses and furniture to create your lovely home.

Client: Easyhouse Pte Ltd
Services: User Experience, Branding, eCommerce Web Design
Year: 2016-Present

Changi Airport Guides

Design, production and distribution of Airport Guide and Shop & Dine providing information and guides to all airport visitors and promoting tenants within the airport facilities.

Client: Changi Airport Group
Services: Design and Project Management
Year: 2011-2020
Agency: Equity Communications Pte Ltd
My Role: Design Lead and Art Director

ISCA Annual Reports

The Institute of Singapore Chartered Accountants is the national accountancy body of Singapore. ISCA’s vision is to be a world-class accountancy body of trusted professionals, contributing towards an innovative and sustainable economy. There are over 33,000 ISCA members making their stride in businesses across industries in Singapore and around the world.

Client: Institute of Singapore Chartered Accountants
Services: Corporate Literature
Year: 2017, 2019, and 2020
Agency: Equity Communications Pte Ltd
Role: Lead Designer

Suntec City Magazine

Suntec City is making its way to becoming one of Singapore’s most exciting retail destinations, offering diverse shopping, dining, and entertainment experiences in one location.

Client: Suntec City
Services: Creative, Art Direction, Print Management
Date: 2010-2012

JBL JR. Launch

Partnered with The Good Folks who spearheaded JBL’s first major PR campaign in Singapore – “The Gift of Sound”, to launch the brand’s very first headphones for kids.

Client: Harman Kardon
Services: Illustration
Date: 2018
Agency: The Good Folks Pte Ltd
Role: Designer

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